Exit Foundation is focused on the employment of young people at risk of social exclusion through innovative training projects that add value to businesses and enhance networking.
Today, thanks to this campaign Exit Foundation is a success.
When I met the foundation´s activities I felt with the commitment to make a campaign that could impact business companies and corporates to become part of this wonderful project.
Based on the idea of removing the trash the campaign was followed by shipping a box with a garbage can to companies. The paper contained in the trash can was our claim.
“You have just done what we do at Fundación Exit: remove young people from hardship”
Silver Lion Direct Award – Cannes Lions International Advertising Festival
The work was done for DEC-BBDO company